B2C
Cleaner Company
Real-time revenue, basket analytics, and channel attribution for a multi-region B2C brand.
GMVAOVConversionRepeat Rate
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Available for Q3 engagements
Moomal
Zahid.
Business Intelligence Consultant·Power BI Specialist·Data Strategist
I help organizations transform data into competitive advantage. Through executive dashboards, advanced analytics, and intelligent reporting, I enable leaders to make faster, smarter, and more profitable decisions — with confidence.
10+
Dashboards
10+
Projects
90%
Satisfaction
4+
Years
Karachi · Remote Worldwide
Available for executive engagements
About
Transforming data into executive intelligence.
I specialize in designing high-impact Business Intelligence solutions that turn raw, disconnected data into strategic decision-making assets.
From executive dashboards and performance reporting to advanced analytics and business automation, I help organizations uncover opportunities, optimize operations, and achieve measurable growth.
10+
Dashboards
10+
Projects
90%
Satisfaction
4+
Years
Microsoft Power BI
DAX Expert
SQL
Power Query
Azure
Excel Advanced
BI Strategy
Power BI Gallery
The dashboards behind better decisions.
Eight production engagements spanning retail, SaaS, finance, supply chain, marketing, and the C-suite.
Textile B2C
Customer Analytics Dashboard
Website Team Performance Analytics and Sales Concversion
ConversionRepeat Rate
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Retail Store
Retail Store Inventory
P&L, cashflow ,profit , and budget-vs-actual revenue for CFO and board-level review.
EBITDAGross MarginProfitRevenue
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Supply Chain
Hotel Management Dashboard
Hotel Revenue and Booking Analytics across the countries
TurnoverRevenueFill RateBookings
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Shoes
Adidas Sales Dashboard
Headcount, Revenue , Sales attrition, and performance distribution for leadership talent reviews.
AttritionRevenueProfitsLeadership Time-to-Hire
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Sales Performance Dashboard
Multi-touch attribution, campaign ROI, and Supervisor contribution Profit across states paid + organic.
CACROASMQLs
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E-commerce
E-commerce Customer Behaviour DATA BASE
Sales, Profit, Repeated customers, Tracking and Challenges
SalesProfitChallenges
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Services
What I build for leadership teams.
Power BI Dashboard Development
Production-grade executive dashboards with DAX measures, RLS, and refresh pipelines.
Business Intelligence Consulting
Strategic BI roadmaps, KPI architecture, and reporting governance for scaling teams.
Data Analytics & Reporting
Cohort, funnel, and attribution analysis translated into clear executive narratives.
DAX & Data Modeling
Star schemas, time intelligence, and performance-tuned semantic models.
Power Query Automation
ETL pipelines that consolidate ERP, CRM, ads, and spreadsheets into one source of truth.
Excel Automation
Macro-free, refreshable Excel workflows for finance and operations teams.
E-Commerce Analytics
Shopify, WooCommerce, and marketplace analytics with full-funnel revenue visibility.
WordPress Development
High-performance brand sites with custom themes and headless integrations.
Community Management
Brand-aligned community ops and content systems that compound monthly.
Digital Growth Strategy
Acquisition, retention, and monetization frameworks grounded in your data.
Capability Matrix
A toolkit refined over four years.
Power BI
96%
DAX
92%
SQL
88%
Power Query
90%
Business Intelligence
95%
Data Analytics
93%
Excel
94%
WordPress
85%
Web Development
80%
E-Commerce
88%
Client Signal
What leaders say after the rollout.
"Moomal rebuilt our executive reporting stack in six weeks. Our Monday leadership meeting went from arguing about numbers to acting on them."
"The clarity of her dashboards is genuinely unusual. She thinks like a strategist first and a developer second — that's the magic."
"Our financial performance dashboard now drives the entire board cadence. I'd hire her again tomorrow."
Consultation
Let's build the dashboard your leadership team deserves.
Tell me about the decision you want to make faster. I'll respond within 24 hours.